Thursday, 14 April 2016

Following Audience Feedback

After having received audience feedback for both my website and digipak designs. I have decided to change some design features in order to make the designs more realistic and original.

Digipak:
I changed the design of my digipak by adding a spine to the side of it. The spine has the words, 'Oh wonder' and 'drive' on it. In order to differentiate the words, I have edited the word 'drive' to be in dark grey and 'oh wonder' to be in black. I have decided to add black borders around the edges of the digipak in order to project the photographs in each box. On the panel where the CD will be placed, I have added a type of water mark that is revealed when the CD is removed. It is circular to enhance and complement the shape of the CD. The watermark itself is a rough shape of the world, with the words 'eco friendly' in a friendly font with a love heart. This design complements the nature of the band and also adds to the environmental theme that I want when portraying the band. The last additions I made were on the back cover. I decided to add a thanks message from the band. This is because this CD is their debut album and so would logically apply that they'd like to thank the people closest to them. I also added the icon of their record label next to the barcode.
Here is a photograph of the old version of the digipak against two photographs of the new version.







Wesbite:
I decided to change my website in numerous ways. The homepage has not changed because I believe that this page is particularly effective. I believe that the other pages were too dark. In order to make them lighter I decided to change the background to a photograph that complements the background image on the front page. I've also added some of these photographs onto the gallery page to become featured photographs of an 'Oh Wonder' photoshoot. On the original website design I included white borders around the information on each page. In the new one, I have decided to delete these borders because I felt as though the information was too restrained. The titles on each page have now been highlighted in black to make them stand out. I have also changed the titles at the top of the page. They were originally all in capital letters but I felt as though that was too harsh on the eye, therefore, they are now in lower case letters and highlighted black in a white font. I have attached some photographs of the original website against the new website.

Original Website:






New Website: follow this link >  New Oh Wonder Website







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