Evaluation Question 3

What have you learned from your audience feedback?

To answer this evaluation question I decided to conduct a survey using google forms in order to be able to share the questionnaire, gain feedback and publish the results using a visually pleasing and understandable method. 
My survey that I created had a link to our music video from YouTube and then a following 15 questions that were to be answered. The questions I decided to ask were mostly based on the video and the audiences thoughts on it. I decided to ask for the age and gender of each recipient because I believe that I would find a correlation in responses, age and gender. For example, I would expect more teenage girls to view the video as more of a love story, and for the boys to respond to the video with a less emotive understanding. After having only gained 11 responses, 45% of which being from 18-20 year olds, I decided to create a video of an interview I conducted with my mum who had not yet completed the survey online. This way, I can see her personal reaction to it and ask her the same questions that are on my survey. The video will be seen at the bottom of this blog post. 

I believe that the survey was successful. It gave me a good outlook on what was successful about our video and also some constructive criticism. Here is a link to the survey: https://docs.google.com/forms/d/1FTH0bhJN36notvEqMlHRkre6KhhGuZVPIbqfbABFgVs/edit?usp=drive_web

I made it possible for respondents to see the responses of other viewers too. After having gathered the responses, I have published the feedback below:

This feedback has given me a good insight into the best audience members for our video. I have learned that the music we had chosen suits most people because it is easy going and nice to listen to. I decided to ask the respondents their favourite type of music to compare how they felt about our video in comparison to the music videos typically produced by certain music genres.

I learned that the locations we decided to shoot at was visually pleasing to the eye and therefore made the video more interesting to watch. After showing our music video draft to the other media group a few weeks ago, there was some confusion about the ring and where it came from at the end of the video. We decided to add in a shot where the boy gives the girl the ring. 

However, I can see that this was not easily understandable with some other audience members. After showing the video to my mum, (the video below) she told me that she thought the ring could've been the boys grandmothers and at the end of the video, the female character decides to give the ring back to the grandmother because she felt like their relationship didn't deserve the heirloom. Although there was confusion about the end shot and who the ring belonged to, I think our video successfully portrays the ups and downs that the couple have in their relationship which is a triumph for us because at the beginning of this process, we imagined the portrayal of their rocky relationship to be the hardest part.